Fashion East: Founded by Lulu Kennedy in 2000, launched Second collection...

I came across an interesting article in the Metro about a growing British brand. What interested me the most was the fact that this woman Lulu Kennedy is encouraging new talent and trying to help more designers become a part of a brand.

Lulu Kennedy launched this brand in 2000 to enable unknown designers to become noticed, and has thus launched careers for many talented designers. Last year, the first collection was launched and was a sellout, now the brand has come out with its second collection hoping for the same success.

"Its a roll call of creativity to make you catch your breath, cementing Kennedy's position as fashion's fairy godmother." (Metro 11.08.2011 p22)

"The first one was an iconic archive dress per designer and focused solely on Fashion East. This collection has opened up to new items such as knitwearm T-shirts and scarves, and we're commissioned 'friends and family'alongside Fashion East designers." (Lulu Kennedy, Metro 11.08.2011 p22)

Here is the link to their homepage;

http://www.fashioneast.co.uk/index.asp